National Sales Meeting or NSM is the best example of a company-wide event. As the leader of a nationwide business, you understand that all members can’t interact with each other. For many companies, NSMs are the only opportunity to gather the entire sales under one roof. These meetings happen once a year, where the entire sales team participates in strategizing!
The Purpose of National Sales Meeting:
The purpose of NSMs are:
● Celebrating company achievements
● Introducing new services
● Mobilizing the sales forces
● Preparing sales strategies for the upcoming year
The only recommendation from Darwinian Ventures for NSMs is to hold them early. This way company reaches its goals faster.
Planning a National Sales Meeting:
Did you know NSMs can leave your sales forces energized and inspired? Here are a few tips for a splashing National Sales Meeting:
An Inspiring Theme:
Themes are essential for all national sales meetings as they contain the company motto. Choosing a cheesy theme like ‘Anything is Possible’ won’t be enthusiastic for your sales team. Align company goals with the meeting theme! Plan training programs, presentations, supporting the focus!
Inspiring Keynote Speaker:
Every company chases a famous personality to be the keynote speaker! But that’s not necessary! The purpose of a keynote speaker should be to deliver relevant and valuable content. If you know anyone in your line with these qualities, choose them!
Company Branding:
It doesn’t mean company ‘logos’ shining everywhere. It means to incorporate company values via presentation or session highlights. Members should leave the meeting with a sense of pride as they are a part of your organization.
Agenda Focused Meeting:
Believe the agenda “Less is More!” Your sales team may be heavy hitters, but they are not humanoids. There’s a limit to the information they can retain. Since these meetings happen once a year, companies try to incorporate everything into it. As a growth advisory firm, we believe only the necessary agenda creates a colossal impact.
Maximizing Impact on Training Programs:
Workshops and training sessions are a part of NSMs. However, relevant and customized training sessions engage sales forces more. Design the workshops to empower the team members.
Summing Up:
An enjoyable National Sales Meeting motivates employees to return to work with high spirits.
