Without leads, your B2B business is expected to crash. A company might showcase robust organizational goals or strong ethics, thinking it’s everything. However, at the end of the day, your leads are the ones who hold the key. This is why Darwinian Ventures rounded up a small guide on the hacks of lead generation.
Hacks to Grow Leads:
Hack #1:
Review your homepage messaging:
Link generation begins at the homepage. You don’t want your visitors to scroll through your site and not find anything on CTA or contact information.
Hack #2:
Optimize your website:
Slow loading page, trashy pictures, broken links, etc., eat the best of your website. The process is daunting but essential.
Hack #3:
Leverage exit pop-ups:
No one enjoys a pop-up shoved on their faces from time to time. Add a pop-up for email addresses when visitors are ready to exit your website.
Hack #4:
Use verbs to drive action:
Use strong verbs on your headlines that urge action.
Hack #5:
Use Google or Facebook as your login option:
We assure you, most of your B2B leads are users of Google or Facebook. When you set your login option via these accounts, you will find more changes in your lead generation.
Hack #6:
Hold Educational Webinars:
When you host webinars about the rampant issues of the B2B industry, expect 20–40% of the attendees to turn into qualified leads.
Hack #7:
Write insightful content for LinkedIn:
LinkedIn is the place where all professionals of every aspect gather together. When you post insightful or thoughtful content as your LinkedIn status, more readers turn into qualified leads.
Summing Up:
It’s not unusual for B2B marketers to struggle with their lead generation strategy. However, all the hacks mentioned above are tested and proven for the best yield.
