The Ultimate E-commerce Product Photography Practices You should Know
Ecommerce photography is an image taken to serve as a visual representation of your product for online customers. In a sea of competition, high-quality ecommerce product photography can help you stand out. Creating visually appealing ecommerce product photographs is a guaranteed approach to attract customers and increase sales.
With the rise in popularity of online shopping, high-quality ecommerce product photography has become a necessity for both large and small enterprises. Third-party and self-hosted ecommerce vendors can use good ecommerce photography to represent their products on online storefronts and increase sales.
In reality, 95 % of customers consider visuals crucial in purchasing decisions. As per the 2019 Market Research Report on Professional Photography, The Commercial Photography sector in the United States has grown at an annual rate of 1.9 percent over the last three years, reaching $1.8 billion in sales.
Good commercial product photography helps a lot to get ranked on google search engines. To put it another way, best-quality photographs that have enhanced for search engines have a lot better chance of ranking in Google image search, which can lead to more visitors to your online store.
Best practices for E-commerce product photography
Understanding the importance of product photographs in an ecommerce business is only the first step. Here are some e-commerce photography best practices to assist you in hitting those shots and making your product photography more effective.
1. Getting Perfectly ready
The first step is to acquire your items. During your product photoshoot, you may require several things,
- Including your favorite camera
- For added stability, use a tripod
- Your products
- Good background
- Excellent lighting
- Accessories you may need for a lifestyle photoshoot
2. Arrange and clean up your product
You may have various items and put them into groups based on their numbers and categories. Most importantly, please clean up your stuff, so it doesn’t appear dusty. While multiple viewpoints are good, your initial shot should always feature your goods as the main picture and be the photograph’s focal point. Also, show the entire object in your images as no details are missable; otherwise, it can lead to bad reviews, etc.
3. Make use of high-resolution pictures.
We’re looking for high photographs when we speak about eCommerce product photography. After all, the purpose of using product images in the first place is to demonstrate the item in-depth, and you’ll have a hard time doing this without high-resolution photographs.
If you have a DSLR camera, you should use it since it will offer you the most remarkable potential result. On the other hand, smartphones can be just as productive if you know how to utilize them properly.
4. Resize images
Various image sizes make your website appear less professional and unstructured, negatively impacting users’ overall experience.
Ascertain that all of your product photographs are the same size. Not only does this make things easier for you when it comes to uploading pictures, but it also makes it easier for your customers to explore your products because it will display each image in a different size.
When it comes to promoting your products, regularity is also essential. Please consult with your site developers and photographers so that they can both get a sense of what image sizes would work best for your set’s layout.
5. Perfect the lighting
Experiment with lighting to create an ambiance that suits your items. When shooting your eCommerce items, you should skip using overhead light bulbs wherever possible instead of bright, available sunlight. Setting up your studio close to a large doorway or natural light source is one solution to avoid this.
Pro Tip: Make the backlight a little brighter than the front — this will give you better results when it comes to how your product appears in the ultimate photograph.
6. Capture photographs against a white backdrop
Nothing is more frustrating than product photography; that makes it difficult for your customers to view your product. It is why displaying your products against a white background can be advantageous.
Unlike colored or textured backgrounds, white backdrops allow your customers to see the goods.
7. Post-production
It’s always preferable to edit photos on a computer rather than a smartphone. Because smartphones have significantly smaller screens, you won’t see how precise or accurate your product photos are, no matter how outstanding the camera is.
For upgrading and enhancing your eCommerce product photos, use the appropriate editing tools:
Sharpening: Are the details on your product visible? If you need to clarify something, consider using a sharpening tool.
Brightening: Using a brightening tool, make natural lighting look brighter or modify the color grading of artificial lighting.
Color correction: Do the colors in your photos appear to be true to life? If not, use the color correction tool to make the necessary changes.
Remove background: If you didn’t notice a shadow in your images, you could use a background removal tool to get rid of it. This tool removes the object from the background, allowing you to showcase your products in your online store better and increase conversion rates.
