Great product images are one of the best ways to promote your little store on Amazon. With 2.4 billion active sellers on the crowded marketplace, product images are the essence that helps you stand out. Want to know why product photography is so crucial on Amazon? Could you read our guide?
The Importance of Product Photography in Amazon:
When you opt for in-store shopping, you get the chance to see, touch, and try the products. And that influences your buying pattern.
But for online shopping on platforms like Amazon, product images are the only hope. Think about it, would you buy an item from Amazon if the picture is blurry or distorted? Of course, not. If you can’t see the product, how do you trust the seller? Blurry, distorted, or low-quality images give off the vibe that the store may be fake. Besides, Amazon displays product images on search engine thumbnails. You don’t want to get unsatisfactory brand exposure from weak product images.
When you use high-quality images, your online store automatically generates:
● More traffic for your listings.
High-quality and intriguing product pictures make visitors click.
● More Sales:
Multiple shots from different angles show every detail of the product. People get interested in buying from you.
● Reduces the number of negative reviews:
When people see your products clearly, they know what to expect after the delivery. This removes the chances of negative reviews from customers.
Sources for good product photography on Amazon
By now, you must’ve realized the necessity of excellent product images on Amazon. Here are some of the sources to obtain high-quality product images:
From the Suppliers:
When you order a batch shipment from a supplier, you obviously do it by seeing the product images. Manufacturers might already have the pictures you need for your store.
Hire photography services:
If you aren’t confident about using pictures from manufacturers, hire a professional photography service. Yes, they will cost you extra. However, they are the boosters for a high-end online store.
Take photos yourself:
If you have a quality camera, why not try product photography? Besides, grab professional photo editing software to help the process. Just set up a studio with white background and ample light to get started.
Tips to Optimize Amazon Listings:
Product photography is the lifeblood to promote your business. But there are a few other things you need to optimize for the best chance of success:
● Write quality content. Include everything buyers need to know about your products.
● Highlight the benefits of the product.
● Break up the writing into small chunks for easy readability.
● Prop the content with product keywords.
● Alt text the product images.
● Answer people’s queries and shine as an authentic seller.
Do not underestimate the power product images hold over e-commerce websites. Amazon marketing starts with product images. So take the time to do it right.
