Any product photography is one of the essential aspects of your ecommerce shop. After all, visitors to your business cannot see, touch, or smell your things in person, so this helps them understand what they are purchasing. This article will demonstrate how to set up your DIY studio and photograph your products. You will also discover product photography strategies for optimizing your product photographs for ecommerce to boost your online sales.
Product Photography Tips
Stable Your Camera
Use a tripod or smartphone mount even if you have steady hands. This ensures crisp photos, even with lower shutter speeds. Using a tripod and timer ensures clear, crisp images. When you click the shutter or tap the capture button on your smartphone’s touchscreen, you provide downward/forward pressure to the camera. Setting a timer allows your camera/smartphone to re-stabilize. A 2-second timer provides my camera enough time to stabilize.
White Background
A white backdrop is essential for product photography. The white background will reflect white light and avoid color spillage. It’ll also calibrate your camera’s white balance for proper hues. Sweeps, which transition from vertical to horizontal, are the way to go. For more miniature goods, utilize a shooting table and tabletop photography; the portability will allow you more options with the background and light source. Buy or construct a shooting table using an old table, scrap wood, hammer, nails, spring clamps, and the sweep. White wrapping paper is smooth and reflective, but you may use whatever. More oversized items are complex. If you shoot often, get a sweep with a stand. Grab an old sheet for a one-time shot.
Reflectors
Shooting via a window only illuminates one side of the product. Use a fill light or reflector to eliminate harsh shadows and evenly disperse light. Buy a reflector or make your own using a white card. Aluminum foil makes the card reflective. Place the reflector opposite the window. You’ll need to experiment to discover the ideal angle for your product and setup.
Ecommerce Photo Optimization
Remove Background
White backgrounds make photos pop, highlighting the goods and creating a clean, professional picture. White doesn’t conflict with any hue; thus, you may repeat this photo independent of website or platform design. In post-production, professional product photography requires removing backdrops, and AutoRetouch is a cheap program that does it easily.
Simple Edits
It’s frustrating when internet purchases aren’t what you expected, and you’d return them and never shop there again. Your product photos and editing should reflect the genuine product.
Adjust the photo’s color balance to match real-life hues, and edit the brightness and contrast (or levels, if you’re Photoshop skilled) to give it a professional product photography appearance.
Compress Files
Large photos load slowly. Large refers to file size, not picture dimensions, in KB, MB, GB, etc. 47% of consumers want a page to load in under 2 seconds, and 40% will quit a slow website, so make sure your images are compact.
Conclusion
Amazing images will make your ecommerce business seem more professional, and you’ll be able to utilize them to generate visitors to your store through social media. In addition, once you’ve established a routine, you’ll be producing retail-ready product photographs in record time.
