When you photograph clothing for your website, you want enthralling pictures, which could create the difference between closing that sale and crossing off a page. But don’t worry if you still need to learn how to take your product photos to the next level. This article will share photography tips for your online boutique to ensure the images are optimized to generate the most sales.
How do images impact ecommerce sales?
Well, it’s impossible to try on a piece of clothing online. When selling online, your customers have to depend on just a few photos. This means ecommerce shopping is risky, and you will often end up with returns if the color or pattern on the image isn’t immaculate.
And this is the reason why the quality and diversity of your product photos are vital to making sales. 67% of online shoppers say the quality of images is essential in selecting and purchasing an item, and it’s even more important than customer reviews, product descriptions, or ratings.
Photographing clothing for online boutique stores is not as straightforward as pointing and shooting. In fact, the process requires a series of hacks for the best results. Regardless of what you sell, you can only push your customers for confident purchases if your website is propped with high-quality photos.
Photo editing tips to boost apparel sales
Here’s how to get stunning clothing images for your online boutique:
Prepare the garment:
Stop capturing wrinkled and faded clothes. Preparation is the key to getting perfect-looking outfits if you want your products to sell.
Steam the cloth, remove the lint, get matching accessories, grab the pins and styling clips for perfect fitting…the list goes on. Make a list of the items you want to highlight about the garment to ensure you are not missing any angle during the shoot day. Since your apparel is the hero here, make sure to make it stand out.
Choose ghost mannequins:
Often, people suggest flat lays as their go-to approach to showcase outfits. However, most people find flat lays boring, and honestly, they fail to make your apparel appealing to normal eyes.
On the contrary, models are expensive and require a ton of styling before you can execute the photoshoot. You could go with dummies, but it gets costly with time since you need a pristine dummy for every shoot. But, if you want to showcase your outfits without distraction, ghost mannequins are your best bet, where you can display your dresses in 3D without a figure or form. Reproducing the effect manually is challenging, but with autoRetouch, you can generate the pictures automatically without any technical input.
Good lighting:
One of the most important aspects of photographing clothing is lighting. The right kind of light shows the apparel in the best form. Natural light is always the best option for shooting your clothes. However, it’s not always readily available in the studio. In such instances, ensure the lighting equipment you have is prepared to deliver the correct brightness for your photos.
Capture images from different angles:
You also need to capture the outfit from different areas. This will give customers a better perception of your products and drive them to a confident purchase. Additionally, try to capture some close-ups of your outfit. This will give customers a better sense of the details and craftsmanship that went into making the outfit.
Strengthen in diversity:
Variation is a must-have if you are selling outfits in an online boutique. So, make sure you are mixing angles, styles, and settings to make your product content rich and diverse. The hack will help your customers focus solely on the product.
In Conclusion:
Lastly, there’s no end to tactics or tips to improve your clothing photos. But investing time and resources in product imagery is one of the most coherent ways to drive more sales.
