Model Vs. Ghost Mannequin| Which One Should I Choose For My Apparel Photography?
Apparel– the craze for upgrading the wardrobe never stops. When demand rises, supply also increases. The requests never die and thus emerged apparel e-stores to the story.
Product photos constitute a crucial part of your online store. Customers need to feel the products before they can buy them. This means the website must be equipped with high-quality, detailed apparel images. But what is the best way to display my outfits? Do I use models or ghost mannequins?
In this handbook, we will discuss the advantages and disadvantages that will help you make the right decision.
What is a Ghost Mannequin Effect?
The ghost mannequin or hollow man effect is a post-production technique used to display clothes or accessories on the internet.
In this process, at first, the outfit is photographed in a white dummy. After that, the product is turned inside out to capture the pictures of the tags and lower back.
Next up, the photos are taken for the post-production stage, where the white mannequin formations are removed. Then the images are combined to provide a 3D design to your apparel.
You can either get the ghost mannequins by Photoshop or use AI-driven software to generate an automatic hollow man.
Advantages of Ghost Mannequin:
Here are the advantages of the Ghost Mannequin Effect:
● A cost-effective solution for apparel stores
● Gives the website a consistent outlook
● Gives clothing a form without the models
● Enables the online shoppers to visualize the product
● Less processing time as the mannequins can be easily removed
Disadvantages of Ghost Mannequin:
Let’s find out why Ghost Mannequins may not be a good fit for the apparel store:
● Ghost mannequins do not incorporate with the styling of models
● Ghost mannequins do not promote company branding
Apparel Photoshoot by Models:
Leveraging models to showcase your attires can be a great way to stand out in the e-commerce industry. Models also do help to fasten a strong brand identity. However, it could alienate some of the potential customers.
Advantages of Using a Model:
● Outfit features get more highlighted when models wear them
● Makes the apparel more relatable
● Models can pair up the accessories to display more
● Promotes brand value
Disadvantages of Using Models:
● Models can be distracting
● Models are expensive when you have new shipments regularly hoarding your factory
● They might not resonate with potential buyers
Other Factors for Making the Right Decision:
- The first factor is what you are selling. If you are selling pajamas, you don’t need models for them. A ghost mannequin will do the job.
- The second factor is the platform you are selling at. E-commerce marketplaces like Amazon don’t permit models for the main photo. For secondary images, the platform has a lot of restrictions for models. If you have your own e-commerce website, do whatever your heart desires.
- The third and probably the most critical factor is watching your budget. Getting a model at times can be very expensive, whereas ghost mannequins are very affordable.
Wrapping Up:
The features of good product images are:
● Quality
● Sharpness
● Vibrance
● No shadow or dust
High-quality apparel images have a direct effect on sales. Showcasing attires with models is a great way to evoke emotion. However, this must be done with caution.
In most cases, ghost mannequins are a safer option for an e-commerce website. They sport the website a consistent look, is available 24/7, and won’t cut your pockets.
It’s your turn to make the decision. Whatever be your pick, don’t forget to give the outfits creative flairs.
