Did you know, studies say that people usually remember 80% of what they see and just 20% of what they read? This piece of information may not be of that much use to you unless you belong to any E-commerce or marketing industry. In this era of the modern supply chain, the appearance of your products is the critical factor when it comes to sales. You can level up the sales of any product just by bringing simple change to its showcasing method. Product photography plays a vital role here. You can measure the impact of a good product image by several factors, some of which are,
Power to narrate a story:
Product photography has the power to narrate a story. For example, what the brand is all about, what it means to customers, and why visitors should care about it. Studies say that 78% of online shoppers want photographs to bring products to life, and they want to see what the outcome will look like when it’s got to real life. Therefore, a good product image gives them real-life experience.
Stimulating & interactive shopping experiences:
Studies say that 30% of online sales are returned. Companies have been focusing on how they could reduce this rate without raising costs or changing their policies. Professional-looking product images with clear visuals help customers understand the actual product, and therefore the rate of returning products decreases.
Increase overall sales:
A study conducted by Forbes says that 50% of online shoppers find large, high-quality product images more important than the product information, descriptions, or even reviews. Good product images make a signification with a larger number of sales in total.
Optimizing product images and photos for search engines is a great way to gain interested customers for your products. There are so many editing tools available online that you can use to create professional-looking product images. Therefore, get into action and make a huge impact on your business with your product images.
