How Poor Quality of Images on Your E-Commerce Website can harm your Business
Does your business put a value on images for your E-Commerce store? People are visual creatures, and it’s well known that seeing a photo with a piece of information makes it 65% easier to remember. As an E-Commerce store, it’s important to have exciting pictures of your products on your website. Customers can’t touch your product, so you need to use great pictures to get them to the checkout.
But you should remember a few important things when choosing photos for your website. Images that could be better will make people leave your site and hurt your brand. So, here are some tips to help you choose great images for your E-Commerce site that will, in the end, get more people interested and lead to more sales.
What Pictures of Your Products Will Repel People Away?
Who among us has never bought something online and been surprised when it didn’t look anything like the picture? Many of us probably took the product back, but some of us just let it go and didn’t return it to the store. A dissatisfied customer who also publicly says terrible things about the business should not happen. To avoid this, what mistakes should you not make when taking pictures of products?
Not Enough Pictures Are There.
Some products, like household chemicals and basic cosmetics, only need one photo, especially if the most important thing about them is how they work or how they work technically. However, most clients want more images taken from different angles, showing the product in its environment, and paying attention to details.
The Picture Is Bad, technically.
People are less likely to buy if the photos are fuzzy, blurry, or overexposed, and they also make the brand look unprofessional. Poor-quality images are more likely to be found on a platform with ads for used goods. It’s not surprising to see a picture taken with a cell phone in front of a messy house. But you can’t do that in online stores.
There Are Important Things Missing from The Photo.
When it comes to some products, the little things matter a lot. For example, the most important things about a backpack are how it is carried, how many extra pockets it has, and how trekking poles are attached. Yes, most of this information should be in the technical description, but as we already know, the picture is the most important piece of information. In one picture, you also can’t tell how big an adult person’s backpack is. Knowing the number of liters may not be enough, especially for someone who has never used camping gear.
Conclusion
The picture is a very important part of giving customers a good shopping experience and building the brand’s image. So you shouldn’t try to save money on it and instead hire experienced product photographers. In a market as competitive as e-commerce, you can’t afford to make mistakes because the customer will go to another store that describes and displays the same product better.
So, find professional photo editing services and start making your product photos look better like a pro. If you think image editing services are too expensive, you can edit photos quickly and easily with AI-powered tools like AutoRetouch.
