How Important Is Product Photography and Image Editing in Ecommerce?
Product photography is essential for any ecommerce business. Because your customers cannot physically see or feel your products, your product images must sell for you. Professional product imagery can also increase your brand’s website engagement and customer trust.
High-quality product photography can be inexpensive. Read this helpful guide to learn how any ecommerce business can begin creating professional product photographs to help your products stand out.
Taking And Editing Ecommerce Product Photography
Product photographs’ quality and professionalism can directly impact your brand’s image and trustworthiness, influencing potential sales. Creating high-quality product images only sometimes necessitates a professional photographer or studio, and you only need a camera, tripod, and lightbox to get started. Some products, such as food, people, and clothing, photograph better in natural light, making professional product photography even more accessible.
Here are some crucial factors to consider when creating professional product photographs :
Use A Variety of Perspectives.
One of the most challenging aspects of ecommerce is that customers cannot see or touch your products. This is why it’s critical to show off your products from various angles to give customers a good idea of your product.
Include Product Variations.
If your product is available in multiple colors, photograph each one. This can help to create a more immersive customer experience and increase your chances of making a sale.
Provide Enlarged Images.
Customers can see the textures and patterns on your products if you include zoomed-in images or provide a zoom function on your photographs.
Context.
It’s always a good idea to show how your products look in context whenever possible. For example, showing how a particular dress would look on a size 10 and a size 18 model, or a vase on a plain surface and within a room setting.
Once you’ve photographed your products, ensure they’re as straightforward as possible. Retouching photographs can help to make them more professional and appealing to potential customers. Some of the most common methods for retouching photos for ecommerce include:
Background Removal.
You can use the AutoRetouches background removal tool. White backgrounds are an industry standard for a reason: they eliminate the possibility of distractions and direct attention to your product. They also produce smaller file sizes, which can improve the speed with which your website’s pages load.
Skin Retouching.
You can use the AutoRetouchs skin retouching tool. Removing blemishes or smudges from your product images can keep them looking neat and professional.
Color Correction.
Color correcting your images by increasing the contract will make your product stand out more against the background. This method of photo editing also allows you to produce consistent imagery across your ecommerce site, reinforcing your brand.
If you are short on time and resources, numerous free and low-cost online photo editing tools are available. So, regardless of the size of your store, you can provide your customers with informative and professional product images.
Conclusion
The way you present your products on your website can mean the difference between a sale and losing a potential customer. Taking one-of-a-kind, high-quality photographs is critical for making your product stand out. Implementing some of these techniques on your ecommerce website may help you generate more traffic and increase your conversion rate.
