How helpful is the ghost mannequin effect for the ecommerce industry?
Humans are becoming more technology-dependent every day. Before digitization, people used to trade only in the physical markets. However, the transformation to technology changed the way people shop. From groceries to dresses, everything lies on the tap of the phone.
With more and more ecommerce businesses emerging every day, retailers need help to invent new ways of showcasing their apparel. While models and mannequins are always the top choices for e-commerce retailers, the medium has multiple cons. Fortunately, we have options today! Ghost mannequins surfaced to provide your apparel with a realistic and life-like appearance.
What is the ghost mannequin effect?
The ghost mannequin effect is an example of composite images. It is a powerful post-production technique to showcase your apparel in 3D. Here, the exterior and interior of the garment are captured and merged with editing techniques by eliminating the traces of the figure. The resultant is a life-like representation of the garment you are selling without the distraction of the model or mannequin. You can easily use the effect for dresses, coats, jackets, pants, trousers, jeans, etc.
However, employing the technique is difficult even for the most experienced editor. But it might be easier than you think because great tools are out there to spruce up your apparel photos. For instance, the AI-driven autoRetouch is an excellent tool for automatically reproducing the ghost mannequin effect. The self-driven software needs your photos uploaded to create the effect without complicated user input.
Why is the ghost mannequin effect essential for the ecommerce industry?
Ghost mannequins have several advantages for the ecommerce industry:
- Better visualization:
Ghost mannequin photography is a remarkable selling technique. Customers are more likely to purchase an item if they can imagine themselves wearing the outfit. The best part is you don’t need stylists or spend hours trying to perfect the shots. This technique allows you to conduct the photography at affordable prices and better represent the apparel.
2. Provides a competitive edge:
An ecommerce website filled with consistent and eye-catching visuals won’t just entice your customers but encourages your audience to make confident purchases. Moreover, it gives you a competitive advantage over websites with uninteresting flat lays by showcasing your product to the full effect.
3. Delivers consistency:
Ghost mannequin props your e-commerce website with a consistent and uniform look, which can attract potential buyers. Visual consistency ensures a business is valid and provides a quality product no matter what customers purchase.
4. Repurpose the imagery:
Platforms like Amazon or Shopify require images with minimal distraction. So, the ghost mannequin effect helps you drive sales by allowing you to repurpose the same pictures across multiple platforms. You can also actively employ the technique to steer your marketing campaigns.
5. Delivers high-quality and professional images:
High-quality photos help determine the color and grade of the apparel available in your store. The effect can enhance the caliber of a regular photograph to enhance the aesthetic value of your garment.
6. Cost-effective approach:
The ghost mannequin effect is another terrific way to save your business budget. You can cut down the budget by not hiring expensive models or avoid replacing mannequins repeatedly by employing the process. This way, you can spend more on the creative aspects of your ecommerce business.
Conclusion:
Ghost mannequin effects are beneficial in providing your business with high-quality imagery. So, feel free to dive into this crazy technique to create a visually appealing website.
