How Does an Invisible or Ghost Mannequin Effect Transform Your Online Store?
Ever wondered how the last decade has altered the way we live? Be it shopping or paying bills; technology is everywhere. And people today, all across the world, heavily rely on online shopping due to convenience, discounts, free shipping, refunds, and many opportunities. In fact, according to the reports of Statista, online shopping is one of the most popular activities online. That said, fashion and apparel fashion and apparel stores are the top winners of technological advancement.
The invisible or ghost mannequin effect is the latest addition to fashion technology. In this handbook, let’s discover the perks of the hollow man or ghost mannequin effect.
What is the ghost mannequin effect?
Ecommerce retailers widely use the hollow man or ghost mannequin effect to showcase outfits in 3D, and it is an efficient and cost-effective way to display your clothes.
While you could do the same with models or mannequins, we all know the catch. Models are expensive and require a lot of time and resources in addition to styling necessities. On the contrary, mannequins are dull. But ghost mannequins are 3D versions of real-life models, giving your apparel a life-like figure without the crushing distraction.
The technique is done by combining several shots of a garment so that it delivers the illusion that a ghost is wearing it. Usually, the effect provides a much better sense of your product’s shape, fit, and looks, with an enhanced shopping experience. However, reproducing the effect manually can be tricky, even for pro editors.
This is why we recommend using autoRetouch to generate the effect automatically. The software is powered by Artificial Intelligence and can generate 100 ghost mannequin images simultaneously in just a few minutes.
How is the ghost mannequin effect transforming your online store?
Even though online stores employ various image editing enhancements, ghost mannequins top the list.
Here’s why you should integrate ghost mannequins for your stores today:
- Improve product appearance:
The ghost mannequin effect can considerably improve the entire presentation of your online store. Once you employ the post-production technique, all the elements of distraction are eliminated from the frame, and the focus shifts straight to the apparel. This, in turn, lets your visitors take a good look at your products without the distraction of busy backdrops.
2. Give a clear sketch of the apparel you are selling:
Compared to physical stores, people don’t get the opportunity to experience the product online. But ghost mannequins automatically terminate the problem by giving an explicit picture of the product, including style, fit, fabric, texture, color, etc. Since the technique merges multiple images, we can easily showcase logos, hems, stitches, size charts, etc. You can also use mannequins of different styles to alleviate the shopping experience.
3. Give your website a professional and consistent look:
Did you know the invisible or ghost mannequin effect is the perfect way to ensure a consistent and professional website? Besides adding a professional touch, the post-production technique creates a uniform look across all your garments. The effect forges your identity as an apparel brand while helping your customers to understand which attires might look the best for their body shape.
4. Easy and quick to style:
Unlike models, mannequins are quick and easy to style. Since you’ll eliminate them anyway, you don’t need shining or flawless dummies for the pictures. Just get an average non-reflective mannequin to get started.
5. Save the overall costs:
We will say it! Fashion websites are expensive to launch and maintain. Apart from putting the money into apparel, you also need to spend a considerable amount on model styling, hair, make-up, etc. Besides, almost everyone out there gets their products photographed by professionals (more money).
But mannequins don’t need all of that. Further, you don’t need professional image editing services to generate the effect. With the AI-driven autoRetouch, you can do it yourself for £0.5 per image and a no-obligation free trial, which becomes a cost-effective solution in the long run.
Conclusion:
As we mentioned before, the invisible or ghost mannequin effect is a popular and inexpensive way to promote your apparel online– a much better alternative than lay down or hanger photography. And even though it takes a bit of preparation time, the results will significantly boost your conversion rates.
