The growing e-commerce businesses are all about displaying the best product photography. Attractive product images often drive sales through digital channels.
However, to prop a website with product photography, businesses still use the traditional rules. The result? Time-consuming processing period and exhausting imagery operation. But we believe the orthodox process is no longer an ideal way to do product photography.
Photographers all over the world have raised the bar and introduced automation for product images. Want to know how automated product photography changes the journey for you? Read on!
Traditional Product Photography– The Challenges:
Before we get to how automated product photography changes our business, let’s have a look at the set of challenges an e-commerce photographer faces:
● Library of Images:
A single product can come in various colors and shapes. It’s always wise to give customers an idea about how each item looks in different colors. And that means shooting the product in every color available for many photographers.
● Image Consistency and Quality:
The biggest challenge of the e-commerce industry is to be consistent throughout the images. Each product picture taken should reflect both appeal and confidence for a customer to make a purchase. But can the same consistency be maintained for every product?
● No Scalability:
When businesses expand, the photography operations also increase proportionally. Successful e-commerce websites cannot afford to post below-par product pictures. However, maintaining the same photography conditions and backgrounds consistently can be difficult.
● Not Cost-Efficient:
Traditional product photography requires props, models, advanced lighting, sheets, etc. This culminates in spending loads of money for the best outcomes.
But image automation made these challenges a thing of the past. The innovation that the photography industry underwent through automation implementation is noteworthy.
How automated product photography changed the e-commerce industry?
Let’s find out how automated product photography is addressing the issues of the e-commerce industry:
Delivers Quick Results:
Remember the time when we had to equip the studios with artificial backgrounds, props? And the long hours spent to fix the images? All these ends with product photography automation. Automated tools process web-ready visuals in minutes.
Consistency in shots:
Automation solutions are developed around the replication of product shots, angles, lighting, etc. All these lead to reducing human error and ensuring photography consistency.
Makes product pictures come to life:
The best way to hook customers to your website is by going against the conventional rules. So jazz up your website with 3D or 360° images. With product photography automation, you can produce the spice elements within seconds now.
Cost Efficiency:
Inventions like ghost mannequins or neck joint services are great alternatives to expensive models and photoshoots. Product photography automation is a cost-efficient solution for your lovely e-commerce business.
Final Words:
Shorter production times, smooth operation, consistent results are something that every business craves. Ready to join the revolution with automated product photography services?
