Running an eCommerce business is entirely different from conventional and local companies. With the help of technology and the Internet, business ventures can now travel far and wide through eCommerce, and entrepreneurs can transact with customers across countries and even continents. But what makes an eCommerce site successful?
Visuals play a huge role in marketing your products. The clearer and higher-quality the images are, the easier it is for your products and services to be scrutinized by potential customers and overcome their hesitance to purchase when they can’t touch or see the product in person.
How poor quality vs. high-quality images affect your store & sales:
Images represent your products as a two-dimensional version of the tangible product. As expected, viewing the product (even though a photo) is one way to help customers decide whether to purchase the product or not. This means that the quality of the images you present in your ads or on product pages subconsciously affects the customer’s decision regarding purchase.
Here are three ways a good quality product image can make an impact on your store and sales.
1. High-quality images build customers’ trust and confidence over your products:
If the sample picture of the product is high-quality, it gives customers a closer look at the actual product. Thus it helps them decide whether the product quality is something they want.
2. Better color accuracy decreases return rates:
As a seller, it is one of your prime responsibilities to maintain the color accuracy of your product photo. A product image with color inaccuracy is one of the main reasons customers return their products. Because, at the end of the day, images are the only thing that helps customers to make a decision. You should provide the best possible product images upfront to diminish merchandise returns and boost your sales.
Professional eCommerce photography impacts conversions and aids in lowering the number of customer returns, as the customer can view images as close as possible to the natural product color.
3. Close-ups will allow customers to analyze the product:
This is another “touch and feels barrier” that a customer can quickly move from when you have good quality images. High-quality images are less likely to pixelate while zooming in and allow customers to analyze the product’s details closely.
Website images are not there for no reason or to “look pretty.” You should strategically choose each image uploaded to eCommerce websites as this can make or break your sales. There are tons of photo editing software available online that can serve your purpose.