Fenty Beauty by Rihanna has revolutionized the makeup industry with its refreshingly inclusive approach and diverse product range. The brand was launched in September 2017 at Sephora with 91 product variations, including an extensive range of 40 foundation shades and a host of glimmering highlighters. The award-winning Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation stood out as one of the most inclusive beauty products, catering to a wide range of skin tones and undertones.
The brand’s subsequent product launches continued to celebrate groundbreaking inclusivity, solidifying Fenty’s status as one of the most diverse beauty brands in the market. Fenty’s impact also extended beyond cosmetics with the highly anticipated launch of Rihanna’s skincare line, Fenty Skin, featuring the innovative refillable Hydra Vizor. Recently, Fenty Parfum, an inviting, spicy, sweet fragrance, was launched, further adding to the brand’s impact.
Fenty Beauty’s impact has been so significant that it catapulted Rihanna into the exclusive club of billionaires, proving its game-changing status. Additionally, Fenty Beauty collaborated with beauty tech leader Perfect Corp. to introduce hyper-realistic augmented reality try-on across fentybeauty.com, providing shoppers with a personalized online shopping experience.
The brand has a lineup of greatness, making it hard to play favorites. However, Allure editors and makeup artists have co-signed the 13 best Fenty Beauty products. These include the Icon Velvet Liquid Lipstick, which Rihanna wore during her iconic 2022 Superbowl Halftime performance. The formula sits comfortably on lips and dries to a velvety matte finish, feeling lightweight and barely there.
The Pro Filt’r Soft Matte Longwear Foundation remains one of the most coveted Fenty Beauty products, changing the beauty industry’s base standards by offering an impressively inclusive range of 40 shades. Now available in 50 colors, the stay-put makeup spans the full skin-tone spectrum, striking a delicate, hard-to-find balance of a lightweight formula with buildable coverage that easily blurs the appearance of blemishes. Pair it with the complementary Pro Filt’r Instant Retouch Concealer, available in the same 50 shades as the foundation, for a perfect full-coverage beat.
The Poutsicle Hydrating Lip Stain won the Allure Best of Beauty Award in 2022, providing a lightweight, moisturizing, pigmented wash of color thanks to its lip-softening squalane. The Eaze Drop Blurring Skin Tint is another standout product, perfect for oily skin types that want a complexion-evening product that combines a foundation and tinted moisturizer. The lightweight, buildable, and matte-finish formula gives skin a smoother, more even appearance and is sweat-, humidity-, and transfer-resistant.
Finally, the Gloss Bomb Universal Lip Luminizer is a Readers’ Choice Award-winning gloss with over 30,000 glowing reviews. One swipe over the lips delivers a coat of moisture and shimmer that complements a range of skin tones.
In conclusion, Fenty Beauty has changed the makeup universe for good, offering a refreshingly inclusive approach and an equally diverse product range. With groundbreaking inclusivity at its core, Fenty has become one of the most diverse beauty brands on the market, revolutionizing the beauty industry’s base standards. Fenty’s impact extends beyond cosmetics, proving that the brand is a game-changer in the industry. The 13 best Fenty Beauty products are co-signed by Allure editors and makeup artists, providing a range of makeup products that cater to diverse skin tones and preferences.
