Look, another e-commerce site just popped up! They promise to deliver the products within 24 hours! And bonus gifts with the product? Wow!
Is this for real? Should I place my order? Let me visit their website. But wait, why do these images look fake? Only one shot, and that too distorted? Did they crop it from somewhere? Oh no! I might get scammed. It’s better not to order from here! Maybe I will go back to my old, trusted online store.
So product images in an online store mean a lot more than we think. They are the factors that communicate directly with the audience. They are the ones that bridge the gap between reality and the online shopping world.
So can product images impact our conversion rates? Let’s wait till the end of the article.
What do the numbers say?
75% of online shoppers depend on the product images before making a potential purchase.
The purpose of your online store is not only to grab eyes but to sell the products within. Blowing SEO and expensive products are nothing unless visitors click on the Purchase option. The only solution is propelling high-quality product photos. Only that can bring Conversion, Conversion, and Conversion for your site. So, wing the site with winning shots.
23% of the products are returned because they look different in person.
The product photos should give customers a clear concept of what your products are. None of the features should be exaggerated since it hampers the store’s reputation. If editing manipulates images too much, use autoRetouch to retain the authenticity of the products.
Good visual content is 40% more shared than mainstream photographs.
If the content is king, then visuals are the crown. Stunning product images get more shared on social media. It’s not always about keeping the appeal alive. It’s also about bringing new ideas to the store and acing more conversions. Lifestyle product imagery build trust and boosts Conversion.
Images that boost Conversion:
Not all product pictures you upload on the internet will boost Conversion. There’s a fine line between good and bad images. The researchers use the metric quality score to measure the visual.
Some of the criteria of the pictures that boost conversions are:
● Pictures with models
● Photos with ample brightness
● The vivid contrast between background and foreground
● Uniform and clean background
● Clothes with ghost mannequins
Images that harm Conversion:
● Blurry images
● Cluttered backgrounds
● Spectacular reflection
● Clothes laid flat
● Bad lighting
● Bad composition
Wrapping Up:
Do product images impact your Conversion? Of course, they do. On the other hand, online sites with quality images are deemed professionals and usually have higher ratings. If you want to increase buying likelihood, invest in quality product photos today!
