Benefits of Ghost Mannequin Services in Apparel Photography

ft zohu
3 min readNov 24, 2021

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Fashion industry– whether they have physical stores or online stores, photography is essential. Adequately portraying the apparel on the websites matters as it determines whether the buyer will opt for the product or not. To reach their target, most brands employ models to display their clothing. After all, models provide customers with an understanding of how the attires look when people wear them.

Unfortunately, not all stores are big enough to work with models. But clothes photographed by flat lay or dummies fail to create the appeal or charm. So the latest trend of the fashion industry is here at your disposal. Let’s jump to the perks of Ghost Mannequin Photography.

What is Ghost Mannequin Photography?

Ghost mannequin photography is an image editing style that enables the photographers to provide a 3D or hollow man effect in their apparel.

In this kind of photography, multiple shots of a specific attire are combined to create a life-like and professional image. Ghost mannequin effects ensure the texture, fittings, and fashion apparel style look impressive to a customer. Basically, they provide a customer with a complete idea about how your attire looks.

With this effect, everything within the picture except the apparel is eliminated. Only a hollow-man stands to flaunt your attire. You can either obtain ghost mannequins manually by Photoshop or use AI-powered tools to generate them instantly.

What are the Benefits of Ghost Mannequin Services?

High Quality & Professional Product Image:

Ghost mannequin services involve merging the inlay and only images to get quality images lined to perfection. Removing mannequins from the garment enhances the color and appeal, as there are no other protruding elements in the background.

Enhances Presentation:

Ghost mannequins remove all sorts of distractions from the picture and refine the quality of your product photo. When sellers apply the ghost mannequin effect to their apparel photography, the regular images become professional and rich.

Budget-Friendly:

Do we really have to talk about how expensive models can be? Marketers don’t always have the budget to employ world-class models in their pictures. The ghost mannequin effect solves that. It still adds creative flair to your garments like models and does not cut your pockets.

Transparency & Clarity:

Ghost mannequin services provide clarity and let viewers visualize how the apparel will look in real life. Since no distraction elements are present in the photo, customers can concentrate on the style, fabric, and color. Ultimately it will boost your conversion and ROI.

Delivers Consistency:

Ghost mannequin services deliver consistency for the pictures you will be putting on your online store or page. Consistent product images are your growth accelerators and serve the purpose for which they have been uploaded.

Competitor’s Edge:

Since ghost mannequins generate high-quality images for your store, you can stand out among the e-commerce crowd. This not only enhances your brand reputation but also attracts customers from all over the world. So yes, you need to lay your hands on ghost mannequin services to increase your market value compared to the competitors.

Wrapping Up:

Ghost mannequin services are the next big trend of the fashion industry. Viewers can now drool over the products without distraction which means more ROI for you. The structure, it gives to your clothing truly upholds the reputation of your e-store.

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ft zohu
ft zohu

Written by ft zohu

Content Writer and Product Reviewer

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