The apparel industry has shifted from offline to online, and most retailers are trying their luck with ecommerce. However, if you’re selling clothes online, you already know the struggles of showcasing the clothing’s fit online. Well, models work just fine– but do you always have the budget to pay for their time, styling, and makeup? The problem becomes more protruding if you are a newbie seller struggling with finances.
On the contrary, you could use traditional mannequins from the get-go. However, replacing the figures continuously when they wear off can be inconvenient for your business.
This is why most ecommerce businesses today employ the ghost mannequin effect for their services. Also known as the hollow-man effect, the simple technique can dramatically increase the recognition of your brand.
What is the ghost mannequin effect?
Have you ever wondered how your garment looks when a ghost wears them? Well, you’ve probably seen the effect on online apparel stores where the apparel looks worn in a dummy, but the mannequin is nowhere to be seen.
That’s exactly how the ghost mannequin effect works. It gives your apparel images a hollow-man effect by removing the traces of unnecessary elements from the product images. The result is mainly used by brands and retailers to ensure a professional touch for their product images and achieve consistency in their webpage and catalog.
Usually, reproducing the effect manually requires skilled hands and advanced technological knowledge. Fortunately, with AI-powered tools, you have options today. For instance, the AI-driven autoRetouch has a component to generate the ghost mannequin effect automatically. Besides being snappy and precise, the software lets you bulk-edit 100 images simultaneously.
Is the ghost mannequin effect suitable for e-commerce business?
Marketing and accessibility are two crucial aspects of the ecommerce industry. Since ghost mannequins are inexpensive solutions and an excellent way to display your garment online, all the top ecommerce brands are actively employing the process.
Here’s why an ecommerce business should prop their websites with the ghost mannequin effect:
They are cost-effective:
Did you know using ghost mannequins can reduce 60% of your product showcasing costs? The dummies are cheaper than models, and we can spend less time trying to get their style ideally. A simple white and non-reflective dummy can get the work done at a fraction of cost. The best part is you don’t have to replace them repeatedly since you’ll be eliminating them anyway during post-production.
They are always available:
Ever had to delay your product launch due to insufficient models? Regarding comfort, nothing beats our mannequins, and they are readily available at our studio. Besides easy availability, businesses can avoid sudden cancellations or price hikes while using mannequins. You can get started immediately with the imagery once your products have reached the door.
They ensure consistency:
Unless you want to appear as a sketchy website, make sure you own a professional and consistent ecommerce website. The ghost mannequin effect gives your website a polished look, ensuring visual consistency for the visitor. The transition helps your customers trust that they will receive quality products no matter what they buy.
Clarity and transparency:
Showcasing garments in flat lays, or hangers don’t really reveal the appropriate dimensions of your clothes. However, ghost mannequins are perfect for demonstrating each piece of apparel’s shape, style, and fit. When your customers can make informed decisions, they’ll be glad to come back for more.
They provide a competitive edge:
An ecommerce store filled with consistent and eye-catching photos won’t just entice your viewers– they’ll offer you a competitive edge over sellers still using flat-lays or hangers to display their apparel. Ghost mannequins allow you to show off your products in full effect without the visually distracting elements.
Conclusion:
Ghost mannequins have become a staple for the ecommerce industry due to their versatility and ease in post-production. So, if you’re still thinking about whether the ghost mannequin effect is a worthwhile investment for your ecommerce business, you already know the answer. Happy Selling, fellas!
