There’s a massive difference between fashion photography and apparel photography. They are related but more like distant cousins.
Apparel photography is all about the product. Or, as people say, eliminating distractions to present the products in their absolute best form. On the other hand, fashion photography is more about branding. Models, wardrobes, locations, props, etc., are made the spotlight here. The target is to create arresting images to grow as a brand.
This is what most of the renowned e-commerce websites follow now- Fashion Photography. When you visit fashion websites, your eyes capture many things. The models, their pose, attires, accessories, etc. Every element in the picture is made a star! Why?
Because images like these are not selling an individual product. All the elements in the picture are up for sale (except the model).
Now how does this help?
● You don’t have to take individual product shots
● Everything within the picture gets their pinnacle
● Less processing time
● Time-friendly and budget-friendly solution
In this handbook, we will break down the rules of fashion photography for you.
Rules for Fashion Photography:
Concept:
Decide upon a concept or a theme. You can have branded cameras and world-class models scattered, yet you won’t have moving images without a unifying concept. You need pictures to narrate your brand story.
Location:
We know most of us to opt for indoor photoshoots. But have you thought of exotic locations? Unfamiliar locations are visually stunning. So go for that. However, it doesn’t mean you have to travel miles for a mind-blowing site. Have a look at your own backyard.
Lighting:
The lighting arrangement will depend on your location and theme. However, strobe lights are essential for fashion photography. Set up the lights in a position that creates aesthetically pleasing images.
Models:
Cast models, but not based on beauty. Choose the model that matches your brand the most. If you are shooting for swimsuits, choose tan models. If it’s about apparel photography, choose the person who complements your attire the most.
Wardrobe:
Before the photography, plan and set the wardrobe. You won’t want your models to strut in high heels if it’s a shoot in rocky hills. Similarly, for a glam shoot, you don’t want them wearing sneakers.
Camera Settings:
Learn the rules of lenses, ISO, shutter speed, apertures, etc., before photography. Camera settings vary depending on still-to-motion shots.
Perspective:
Experiment with angles. Images shot from low angles will make the model tall and skinny. Shooting from above can make the model go smaller. Add dramatic props in the shoot.
Post-production Processing:
Lay your hands on excellent photo editing software, like autoRetouch. The AI-driven tool will automatically detect the defects and polish your images with the best effects. Also, you don’t want to go crazy with edits and create unrealistic paintings.
Wrapping Up:
That’s all you need to know about fashion photography. It takes infinite time to perfect these glamorous images. Only remember, if pictures are worth a thousand words, fashion shots are worth a thousand sales.
