The best product photography is like stumbling upon a magical land. Spellbinding photography is not only here to narrate stories. Instead, product photography is used for deep communication.
But are all product images taken under the same condition? Are all product photos interactive? When we analyze different websites individually, we see variations in their product photography style. Some strike really hard, while others may be boring.
So if you are looking for some tricks to make your website piping hot, stick to the Golden Rules of Product Photography.
The 5 Golden Rules of Product Photography:
Have a Central Placement for the Products:
Product photography is all about getting the composition right. For product photography, cameramen have to ignore the conventional compositional guidelines. Good product photography begins with placing the item at the center of the frame. No distractions, straight landing of eyes, and hitting the spotlight.
Watch the Camera Angles:
Camera angles add depth to the photos. The best way to shoot a product is to hold the camera at 45°. The 45° tip is actually how our eyes view products on shelves and tables. The technique plays more with human psychology as if the viewer owns it. On the other hand, shots from an aerial perspective and head-on angles may not be valid to the product.
Use Unfavorable Effects:
Negative space draws attention to the product. Place the product in the foreground and choose a background that complements it but does not steal its spotlight. Most editors make their products a knight in shining armor by placing them against unfavorable situations. You may use AI-powered tools to customize the background of your choice.
Rule of Odds:
Next in line, we have another psychology trick. Rule of Odds is something that works on a subconscious level. When you have even objects scattered on the product photo, the brain sees it as something natural.
But when you have an odd number of objects in the photo, the brain stimulates. Since odd numbers lack organization, it causes tension and curiosity in the viewer.
Use Dynamic Diagonals:
The dynamic diagonal compositional method leads the viewer’s eyes to different photo parts. The technique involves arranging your shots with both traces and concepts. Based on this rule, place the pivotal characters of the picture on the diagonal sections. They add motion and added visuality to the photos.
Wrapping Up:
And there you have it– the five golden rules of product photography. These rules will help photographers discover the best composition for their product shots. Hurry up! Happy Selling! It’s still not too late to level up in the e-commerce market.
