Excellent product photography is essential for eCommerce businesses. No matter what you’re offering, product images enable buyers to “window shop” and better understand your items before making a purchase.
Possessing a vast quantity of high-quality product images is one of the finest strategies to enhance conversion rates and attract lots of consumers.
Poor photographic quality might have the opposite impact, and customers are less inclined to buy a product with grainy, unclear, or poorly illuminated images. So, how can you ensure that your product images are excellent and enhance your conversion rates?
Not Using Sufficient Angles
When photographing a product, you should attempt to catch it from as many perspectives as possible. Customers want close-ups, extreme close-ups, side, and rear views, texture, and color. And that entails examining and enjoying it from every perspective.
Customers may avoid your goods if you have a few or a single product picture since they won’t be sure that it will appear the same in person. Aim for four to six high-quality images of your goods from various perspectives. This will assist in establishing the closeness necessary to close the transaction.
Low-Light Photographs
You can capture high-quality images using a current smartphone if you have the proper studio lighting; lighting is crucial for a beautiful shot.
Even if you do not acquire a DSLR or mirrorless camera, a tripod, and other professional-grade equipment, you should obtain photography lighting for use while photographing your items.
For less than $200, you can get a set of high-quality photography lights that will transform your product photographs.
If you do not want to invest in photography lighting, you should set up your studio in a location with enough natural light.
Utilizing Images from Another Website
It is tempting to steal images from the manufacturer’s website and use them in your product offering. You might even be tempted to utilize images from a different eCommerce website. The photos have already been shot, and you’re selling the same goods, so what’s the issue?
You may sometimes utilize pictures from a manufacturer or distributor without trouble, provided they permit you to do so.
However, you may NEVER utilize an original image from another person’s online business or website without their consent. If so, you risk facing significant legal issues and fines that might reach $150,000.
Even if you have access to product images from your source, you should still take your own. When you take your photographs, you are free to use them in any way you like since they are your property.
Conclusion
You are not alone if you dislike the concept of shooting your items. Suppose you’d prefer to leave this to a professional. In that case, you can always employ a local photographer specializing in eCommerce images, or you may locate an internet product photographer to shoot your items. You’re guaranteed to obtain outstanding outcomes at a low price.
